Humanist on one hand, geometric wannabe on the other
Born from the need of having a custom font for our own branding, Redonda became too big to keep just for us. Like that, came to light Plau’s 10th retail font, the first one designed by Carlos Mignot.
The font’s personality is a result of a search for extreme impact. Having started out as a exclusively Black geometric face, it became a full, versatile humanist sans. While it maintains the impact that inspired it, it also offers performance for both UI and body copy. This balance reflects the font’s creative process: at first it referenced historic examples, but we also made sure it worked as a contemporary face.