The Backstory Scoop
The Lustra Text family is the next evolution of our Lustra Family, which finds its origin of inspiration in the HYUNDAI automotive company logo, and from there expands to an 8 font family of weights.
Lustra Text still nods its head to the techno display styling of the inspiration logotype, but evolves its brand inspired origin from a display to a text font family that pulls on modern and historical styles like Eurostyle and Bank Gothic. This text family inherits a sturdy yet approachable geometric style with its uniform stroke forms and curves, and includes a lowercase with a Stylistic Alternate for the lowercase "a", a numerals set, and a comprehensive range of weights. This is a straightforward, powerful, and uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers.