Graphik Typeface Family, a deliberately vanilla editorial workhorse, remains one of Commercial Type’s most popular families. This hybrid face offsets the round bowls typical of a geometric sans with the architecture and proportions of a European grotesk, without the baggage of more dogmatic, overused sans serifs mired in postwar modernism. Graphik’s low contrast, open counters, and compact descenders recommend it for use in tight settings like subheads, captions, labels, and running text; human touches like round dots and other details also make it ideal for larger, more impactful uses such as titles, covers, posters, and signage. Over time, the family has matured into an expansive collection of nine weights and eight widths, and has even branched out into a companion slab family: Produkt.
The dominant trend of the mid twentieth century simple sans serifs still reverberates in visual culture. Graphik proves that it is still possible to create something refreshing inspired by this era. Taking cues from the less-known anonymous grotesques and geometric sans serifs, Graphik is perfectly suited for graphic and publication design. Originally designed for Schwartz’s own corporate identity, it was later finished for Conde Nast Portfolio and then expanded for Wallpaper* and later T, the New York Times Style Magazine.
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