Approach is a modern approximation to the early grotesques. An utilitarian low contrast font, a bit mechanic but plenty of character. One of its characteristic elements is a kind of ‘elbow pipe’ shape that is present in many letters like the tail of the a, f, j, t, R, Q or 1 among others. Besides, the synthetic punctuation and quotes give it a more contemporary appearance. Approach tries to feel fresh against all odds, being familiar but different.