Shocka Family is a confident serif.
Designed to reflect nature, it creates a sense of softness and natural expression. The concept is pushed in a usability-focused direction, to work as a bold tool and a beautiful communicator.
The right slant advances aesthetics, brings energy, and makes it suitable for modern designs.
The type family blends organic curves and soft repetition into strong and harmonious types. At large dot sizes, you can appreciate the shape of the letters, while the same control and focus create an even texture for small dot sizes and long reads.
Fonts extend their use by giving weights ranging from light to black. The natural curve, a swollen and sloping stem, grows in character as the font gains weight. While the thinner weight has lowered contrast and optical correction to create a warm and soft look.
The Shocka Family character set combines additional symbols, style alternatives, unique binding, and case-sensitive punctuation – resulting in a stable, hard-working family ready to tackle projects of any size.