Rubis is a contemporary serif typeface with a sharp aspect designed for long running text. It’s a family with a serious aspect but it keeps a certain charm. The idea behind Rubis was to create a typeface with flawless curves, every letter and symbol has been designed in this idea, it can be seen in the terminals which finish the letter with an extreme fluidity. It’s a family which mixes classical influence such as the calligraphic terminaison and the sharpness of a modern typeface. The Regular and Medium are optimized for long text while the Light and Black can be useful for Title. The range of style give a good flexibility to this family. It’s an excellent family for editorial use.
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