Rotulo Variable is a contrasted sans family which combines the Thick & Thin signpainter’s style and some 70s feeling in a huge font family with three axis: Width, Weight and Slant.
A visit to an exhibition of Spanish movie posters by Jano was the beginning of Rótulo (Spanish for Sign) project. Classic thick & thin signpainter style was featured in many letterings of those posters, as it was a very common style in 60s and 70s Spanish design.
Unfortunately, today very few Contrasted Sans are seen, something that was quite common years ago has fallen into disuse in favor of Helvetic monotony.
Rótulo recapture all that personality, with an extense range of weights and widths to be used in striking headlines and short texts.
