The Rodger typeface family’s main source of inspiration came from rounded display faces of the 1960s and 70s, but it also references sans serif, rounded typefaces found in wood type collections of the 19th century. Despite its vintage roots, Rodger is not a revival, but rather a contemporary interpretation of a classic style. Too often typefaces in this genre overly rely on strict geometry that results in mechanical, lifeless letters. Instead of just adding rounded ends to a standard sans serif, Rodger’s proportions and letterforms were created to specifically complement the rounded style. Its organic, yet refined curves walk a fine line between casualness and formality. Rodgers 5 weights range from the delicate yet sturdy and masculine “Thin”, to the vaguely psychedelic, plump (not swollen) “Black”.