Introducing Promenade – a calligraphic serif that started on paper with a flat nib pen (see the 6th image), and blossomed into a full serif with italics.
At its core, this font is just… beautiful. It’s elegant, it’s crisp, it’s delicate, but can still hold its own. As I was creating the graphics, I just couldn’t get over the flow of the letters – especially the italic.
It’s got class, but also isn’t afraid to rock a pair of Doc Marten’s.
Funny enough, Jen from Tonic (they make beautiful websites) saw a preview of this font and said, “I’d take that font to prom.”
Which of course spurred a conversation about how this font would take a Mercedes G-Series instead of a limo, and wear Doc Marten’s instead of heels, but still wear the most gorgeous dress, and that is 100% Promenade (and inspo for the name – thanks, Jen!).
I’ve also been loving combining the regular and italic, especially for logos (see the “Friendfolk logo, image #2)
One thing to note about Promenade is the letter spacing. It was spaced for clean reading and intentional balance, so I recommend setting the spacing a little tighter if you want to create the display look found in many of the logo mockups(around -20 to -40 should do!).
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