Lust Slim Font. The series draws unabashed inspiration from Herb Lubalin, but with a deliberately contemporary twist. There’s an intentional slyness infused into the letterforms—the extremely thick and thin lines flow effortlessly without becoming gratuitous. It’s always just enough, not too much. What makes this typeface so appealing? The curves. When asked to describe the letterforms, most people unwittingly allude to the human form, using adjectives usually reserved for describing physical features… creating all-too-familiar comparisons. Summerour eventually accepted this phenomenon as inevitable and reasonable, as he acknowledged his influences, and he introduced nuances in the letterforms to accentuate them. Intended for use in large, the typeface has Standard (Lust, Lust Didone and a single Unified Italic) and Display variants, making it perfect for editorial use and a flexible solution for any display need.
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