The main source of inspiration for this project was Herb Lubalin’s Serif Gothic font. This and other fonts of similar style provided the basis for developing a unique display typeface with a strong personality yet neutral enough to be used in a variety of applications. In order to make the font more versatile, we included a number of layered fonts, like inline and shadow styles, which, along with the core styles, provide users with a wide range of choices for any design project.
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