Guise™ is a typeface with legible characters for maximum readability and legibility—perfect for interface and signage design projects. Inspired by Swiss Typographic design, Guise™ aims to be a standard go-to typeface for the adventurous graphic designer.
Guise, defined literally; is an external form, appearance, or manner of presentation, typically concealing the true nature of something. The word came to my mind when describing how type, as representation of words, affect our communication. Words are an essential part of our communication; however, they do not reflect genuine human emotions—only a fraction of it.