The true origins of Futura never die; recently there has been new focus on the famous typeface in numerous publications, events and exhibitions. The book Futura, une Gloire Typographique has found worldwide acclaim and the city of Frankfurt, the cradle of the Bauersche Giesserei, as well as the Gutenberg Museum in Mainz, organized two exhibitions in 2016, in the honor of Futura.
Futura continues tirelessly its key role in the corporate image and identity of innovative companies and global players and designers and graphic artists love it’s no-nonsense shapes and powerful letters.
Its great variety in truly designed styles and weights now make Futura particularly fit for distinguished user interfaces, information displays, smart watches, e-readers, television apps, technical appliances and internet related uses.
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