Davis Font Family

Over the past couple of decades, the many applications that joined print as media requiring design solutions have combined to necessitate a visual evolution that favours controlled optical geometry and careful counter-space consideration over ornamental features traditionally associated with print design. This is now true in corporate, advertising and interface design, and is even spilling over into editorial layouts. Such focus on clarity and precision in modern design environments have brought to light the many issues that riddle classic print faces, and increased the call for new solutions. The reinvigorated type design market responded to the demand, sometimes with original takes that build on the classics, and sometimes with merely subtle differences from the old aesthetics.