This font captures something of that simple and innocent beauty of traditional confiterías, where good manners will never go out of fashion, menus are elegant and time comes to a standstill to make way for life’s little pleasures. A confitería is a perfect place to share sweet tidbits with a friend or date, eavesdrop on the conversation at the next table, read a book, or just people-watch from the window. I celebrated my last birthday at one.
There is one iconic confitería in Buenos Aires that I love more than the rest because, some 60 years ago, it put up its marvellous sign and never took it down. Walking by it is sure to bring a smile to your face. It’s big. Very big. And the lettering in its name is written in a timelessly beautiful vertical script – the most attractive I have ever seen.